7.1 O2O Hong Kong Shopping Festival

Aim

Promote the development of ecommerce in Hong Kong and to upgrade and transform traditional businesses such as retail, tourism, and service industries with digital technology and ecommerce with the interactive O2O operations HKOEF is launching its first “7.1 O2O Hong Kong Shopping Festival” for all Hong Kong residents on 1st July 2017.

Concept of the Shopping Festival

On 1 July 2017, merchants and brands big and small are invited to join in to promote their products with the “7.1” theme for three to seven days. The festival includes all traditional industries including: catering, retail, service and tourism.

Promotion details

During the “7.1 O2O Hong Kong Shopping Festival”, all merchants and brands who have joined should:

Offer a “7.1” special price on a selection or all of their products
Offer discounted products at a limited amount of “7.1”
Price products with the digits “7.1”, e.g. $7.1, $71, $710, $7100
Retailers can cross over with designers to release limited products with the “7.1” or an authentic Hong Kong theme.

Examples

On 1 July, the first 71 customers can buy selected products at Kinox at $71
On 1 July, all registered customers can enjoy a “7.1” discount at German Pool O2O stores when they buy selected products.
During the shopping festival, customers can enjoy a cup of Chilled Milk Tea from Tai Hing Catering Group at $7.1, (limited to 710 cups)
During the shopping festival, customers can enjoy a Crispy Bun Served w/ Sweet Condensed Milk from at Tsui Wah Restaurant $7.1, (limited to 710 buns)